A web hosting service provider, often shortened to a web host, is a company that gives you the services and technologies that are required for a webpage or a website to be viewed via the Internet. Websites are stored (hosted) on servers, which are basically special computers.
There are so many different web hosting providers to choose from today, and this can make it incredibly difficult for businesses to narrow down their search effectively and find the best host for them. If you feel like you are not getting the service you expected from your web host, it could be because you have committed a mistake while choosing a hosting company. With that being said, read on to discover more about the web hosting blunders that all companies need to avoid today.
Not making the effort to communicate with tech support before handing over your money
One of the biggest mistakes that business owners make today is signing up for a web host without making an effort to connect with their support department beforehand. Make sure you choose a host that provides 24/7 support. You should not settle for anything else.
You should also make sure that the company is easy to get in touch with. Try out the live chat or give them a call to see if they answer promptly and how helpful they are. You want to have the peace of mind knowing that any issues with your website will be dealt with quickly and efficiently.
The last thing you want is to have a website that has shut down and no method of getting it back up and running again.
Failing to read reviews that have been left by industry experts
Another way that businesses go wrong when it comes to web hosting is failing to read reviews that have been left by industry experts. Yes, there are great customer reviews on independent websites, and these are helpful. However, they need to be teamed with unbiased information that has been provided by those in the know.
Reviews will like this one will let you will find out everything you need to know about this host, from the facilities provided to the performance.
Reviews like this make sure you can find out about everything the customer offers without reading through a sales pitch.
Choosing a free host or going for the cheapest host that is available
It is understandable why you would do this. After all, we all want to keep our business expenses as low as possible. Nevertheless, this sort of approach could end up costing you much more money in the long run because of the lack of quality you are going to experience. If you were to choose a free hosting provider, you can expect all the following issues…
- The web host provider is likely to put unsolicited ads from third parties on your website.
- You may not have the option to run specific scripts for animation or video.
- One day, randomly, you may receive a warning message from your web host saying that your website has been closed down.
- You will never know when or why the server went down. With a free service, you are merely a silent spectator and you have no real control over your website.
- The website hosting company may not respond to any of your concerns or issues in a timely manner, or at all.
- You will probably not have any leverage to build up or scale up your site in the way you want to.
- When it comes to search engine result pages, you won’t get the same level of importance as other websites do.
Not understanding how your web host impacts your SEO efforts
Today, there are more factors that influence your search engine rankings than ever before. This is because all the search engines have made a dedicated effort to make sure that their results are as user-friendly as possible. Because of this, your choice of hosting provider actually has a massive impact on your SEO efforts.
If you have issues with your website hosting, it can eradicate all of the good search engine optimisation work that you have done so far. There are a number of problems that can cause the credibility of your website to suffer both in the eyes of your viewers and the search engine bots.
This includes the likes of slow site speed, database connection problems, and shared hosting that features spam sites of a terrible quality. If that was not bad enough, you could even result in de-indexing your site in Google with exceeded bandwidth limit, prolonged run-time errors, and internal server errors.
Don’t underestimate the sheer power your web host has. Your decision is going to have a monumental impact on your overall web presence, which is why it needs to be considered so carefully.
As you can see, there are many ways that you can go wrong when it comes to website hosting. With so many hosting providers to choose from, it is easy to see why you would end up simply going for the first or cheapest web host you find.
After all, a lot of people do not tend to realise that there can be a massive difference in terms of quality and services provided by all web hosts. Hopefully, you can now understand why careful consideration and research are a necessity.
This is a collaborative post and may contain affiliate links.